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Social Media Manager
As a social media manager, you’ll manage an organisation’s online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.
Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies the term social media account manager is often used.
As a social media manager, you’ll need to:
- develop creative and engaging social media strategies
- manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
- oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
- create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- develop, launch and manage new competitions and campaigns that promote your organisation and brand
- form key relationships with influencers across the social media platforms
- undertake audience research
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- analyse competitor activity
- recommend improvements to increase performance
- set targets to increase brand awareness and increase customer engagement
- manage, motivate and coach junior staff such as social media executives or assistants
- manage a budget for social media activities
- educate other staff on the use of social media and promote its use within your company (in-house roles)
- encourage collaboration across teams and departments
- regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).