Social Media Manager

As a social media manager, you’ll manage an organisation’s online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies the term social media account manager is often used.

Responsibilities

As a social media manager, you’ll need to:

• develop creative and engaging social media strategies
• manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
• oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
• create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• develop, launch and manage new competitions and campaigns that promote your organisation and brand
• form key relationships with influencers across the social media platforms
• undertake audience research
• manage and facilitate social media communities by responding to social media posts and developing discussions
• monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• analyse competitor activity
• recommend improvements to increase performance
• set targets to increase brand awareness and increase customer engagement
• manage, motivate and coach junior staff such as social media executives or assistants
• manage a budget for social media activities
• educate other staff on the use of social media and promote its use within your company (in-house roles)
• encourage collaboration across teams and departments
• regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

SEO Specialist

Responsibilities for SEO Specialist

• Develop optimization strategies that increase the company’s search engine results rankings
• Research SEO keywords to use throughout the company’s website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Qualifications for SEO Specialist

• Two to three years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Copywriter

Responsibilities for Copywriter

• Write copy for a variety of media including social, print, video, and online
• Edit and proof work to ensure high editorial standards are met across all content outputs
• Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
• Drive brand consistency across all company communications
• Develop and implement brand guidelines
• Stay current on trends and competitors within the editorial sphere
• See projects through the whole creative lifestyle, from inception to deployment

Qualifications for Copywriter

• Bachelor’s degree in English, Journalism, Marketing, or Communications
• 3-5 years experience in content marketing or copywriting, preferably with an agency
• Knowledge of Microsoft Office Applications
• Strong creative thinking skills and ability to think conceptually
• Comfortable working independently with little direction under tight deadlines
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Proven ability to demonstrate brand voice
• Strong attention to detail
• Excellent portfolio of work