Advanced Retargeting Media

Advanced Retargeting Media

SEOM Solutions continued to find new ways to set their clients apart from the competition. This is especially important for our Vacation Rental Management clients like Rosemary Beach Cottage Rental Company and Cottage Rental Agency in Seaside, FL, as the marketing tactics we deploy on their behalf are always being echoed by onlooking vacation rental companies.

During 2016, we have found ways to improve on existing media tactics, increasing performance using an already familiar media tactic. Advanced Retargeting Media is just that, we track the visitation history of a website visitor and log their visit when they reach a particular vacation rental listing. Once we have them in our system, we then target them with ads specific to that vacation rental. Not only do we get this granular with the consumer’s visitation history, but we also stop showing ads to consumers if/when they book an online reservation.  For these reasons we consider our Retargeting Media more “advanced” than the competition.

 

About The Author

Loves family, fitness and friends! Enjoys his marketing skills always being challenged by such a diverse selection of businesses and brands along Florida's Emerald Coast.