Digital marketing trends in 2020 will stand on 2 main components, personalization and technology. It will all boil down to giving your Audiences what they want, making it as convenient as possible to find, while being delivered in the preferred time and location. It's that easy!
You may not have realized it but digital marketing is evolving at the same pace of our online behavior thanks to the use of Artificial Intelligence for targeting and serving digital ads
. AI is being used for in a number of different areas, to include Audience targeting, email message customization, content creation, eCommerce transactions and custom product recommendations. As much as 84% of businesses believe that AI will give them a competitive advantage. Not only is AI helping us target consumers based on our predetermined targeting criteria, it is also revolutionizing targeting by analyzing billions of online actions to improve our ability to identify and target consumers before they begin their search for the next...
Omnichannel Engagement will be more widely integrated into 2020 digital marketing strategies. The primary reason is because it works! See some of the supporting Omnichannel Engagement Statistics
if you're not yet a believer. The other reason Omnichannel digital media strategies will be more widely adapted in 2020 is because ad serving software such as NextRoll
and Google Ads
are able to deliver ads across practically every digital channel available, leaving only voice and print to integrate. The fewer softwares or websites a marketer has to log into, the better. Consolidating results and being able to compare data from multiple marketing channels also allows us to make better decisions about what to do next with our digital marketing strategies.
Customer engagement will consist of a conversation, rather than the accepted norm in 2018 of generating a single action associated with post or update. Customers want to be engaged in a more conventional or familiar one-on-one format. Real-time means everything to your Audience in 2020, so no hesitating when responding to the random questions sent via social and local listing platforms. Does the thought of you having to stay responsive across every channel your brand resides seem tiring? Enter AI, or Chatbots. As much as 85% of customer service channels will be powered by Chatbots. They are AI-based technology providing relief to companies being stretched thin by their 'support-seeking' Audiences. Here is a list of innovative Chatbots
that's worth reviewing if you're in the market.
Sentiment Analysis and listening to your social Audiences will be used more extensively. This is mostly attributed to the improved accuracy of public data monitoring tools, and the decrease in cost for these tools and softwares. But you know AI has something to do with this 2020 digital marketing trend! We are no longer simply measuring "likes" and "shares". Instead, sentiment analysis
is providing us with the overall happiness, and unhappiness, of our online Audiences.
While the demands and habits of our online Audiences continue to evolve, we find a unique sense of calm in understanding the digital media industry is evolving more quickly than our Audience, helping us as Digital Marketers stay ahead of our competitors. Embrace the change, don't settle for the norm, and do NOT allow yourself to become comfortable or complacent.